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During the battle of Thermopylae, popularized in the movie 300 Spartans, The Persians boasted of their overwhelming firepower in order to intimidate the Spartans to surrender.

Hydarnes, Commander of the Immortals, “When we attack today, our arrows will blot out the sun!”

King Leonidas of the Spartans replied, “Wonderful, we look forward to fighting in the shade.”

So when I get spammed, I find ways to enjoy the shade of the blocked-out sun. In today’s world, outbound sales and marketing have become more and more intrusive and less and less valuable. Because of all the information available at one’s fingertips on the internet, cold calling or spamming people with commodity services serves no purpose but to annoy. If I want a new web design, I know exactly how to find someone to supply the service and I don’t need a spam email every day to offer me new web design services.

Content marketing is quickly becoming another commoditized, low-value service, joining cold calling, intrusive web ads, and spam as just another low-value tool used to engage potential clients.

So today, when I was bombarded with so many spam emails the sun was blocked from my inbox… I decided to fight back in the shade while pursuing the elusive “Mailbox Zero” and replied with the following:

Be happy to talk, my hourly fee is $400 per hour, 1 hour minimum. payment in advance, and I’ll be happy to discuss.

The rude interloper didn’t even bother to reply!

Do you run a business? Are your sales and marketing programs driving business or driving business away? Are you leading your people? Are you performing at peak performance? How would you like 1 hour of coaching for less than $400… I mean like free? Try a no-obligation coaching session by pressing the button below and let’s talk about how to cast a net that captures leads for your company.

Want to learn more about building high-performance teams? You can check out my new book, Intentional Leadership, available on Amazon, in Hardcover, Kindle, or Paperback by linking here.