I’ve been a founder. I’ve been an investor. And I’ve been the guy investors call when their portfolio companies go sideways.
You know—the guy who shows up with a calm voice, a sharp knife, and a spreadsheet full of layoffs. The turnaround CEO.
I used to joke that I wasn’t a leader—I was a hospice worker. I wasn’t building companies. I was selling off the parts before the whole thing flatlined.
And look, I was good at it. I got people out alive. Sometimes with money. Sometimes with just their reputation intact. But let me tell you something: that job wears on you. You don’t forget the look in a founder’s eyes when they realize the dream is dead. When they’re laying off friends, apologizing to investors, and wondering how it all went wrong.
That’s why I walked away from the gurney and picked up the coaching chair.
Because I don’t want to manage failure anymore—I want to prevent it.
I love entrepreneurship. I believe in the crazy, relentless, beautiful optimism it takes to start something from nothing. And I believe more of those people—if they had the right kind of pressure, perspective, and support—could actually make it.
So I coach. Not to coddle. Not to be a cheerleader. But to be the person who sees what’s real and says what others won’t.
I coach because I want smart people to stop lying to themselves. I want them to lead instead of react. Build something that works instead of chasing validation or vanity metrics. And I want them to win—not just raise money or fake growth—but actually win. With clarity. With purpose. With a plan.
What I do isn’t therapy. It’s not advising. It’s not telling people what to do.
It’s asking the questions they’ve been too afraid to face.
It’s holding the mirror up until they see what’s actually there.
And it’s making sure the plan has three parts: a noun, a verb, and a date.
Founders don’t need another TED Talk. They need traction. They need reality. They need someone who’s been in the fire and can help them walk through it without burning the whole thing down.
So yeah—I used to be a hospice worker. Now I’m a wellness coach for businesses.
It’s messier. It’s harder. And it’s a hell of a lot more rewarding.
Want to see what that’s like? Try a complimentary coaching call. Press that little green button and schedule it now.
