Some companies gain prominence and disappear, like Blockbuster and Under Armour. Others stand the test of time. Think Netflix and Nike.
What’s Nike’s secret? They have a culture based on ten principles. Nike’s ten principles were first developed in the early 1990s by then-CEO Phil Knight and a group of senior executives. They were inspired by Knight’s personal philosophy and his desire to create an innovative and successful company.
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- Our business is change.
- We’re on offense. All the time.
- Perfect results count — not a perfect process.
Break the rules: fight the law. - This is as much about the battle as about business
- Assume nothing.
Make sure people keep their promises.
Push yourselves, push others.
Stretch the possible - Live off the land
- Your job isn’t done until the job is done
- Dangers
Bureaucracy
Personal ambition
Energy takers vs. energy givers
Knowing our weakness
Don’t get too many things on the platter - It won’t be pretty
- If we do the right things, we’ll make money damn near automatic
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Have you developed your operating principles? Have you clearly articulated them? Have you articulated them to yourself and your team? Let’s talk about your principles and ensure they are authentic and motivational. Try a complimentary coaching session here.
- Intentional Leadership – a guide to developing a leadership canvas to build and motivate high-performance teams.
- Cyphers & Sighs – a global high-tech suspense thriller of love, loyalty, and deceit.
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