What do you do for marketing bling? The most valuable swag I ever used was a can of WhoopAss. It was relevant to my Mr. Cranky brand at the time.
- It reflected the message that I would ask tough questions.
- CEOs, my target market, didn’t give it to their kids; they proudly kept it on their desk I still see it when I visit people today whom I gave the can to years ago.
- Most importantly, I have received calls from people who opted out of my service because they weren’t ready at the time, who called me many months – years later saying, I need a coach, and your name and number were on my desk (the can).
Before the Can of Whoopass, I would hand a keychain countdown clock reminding my clients that they only had so many minutes, hours, and days to accomplish their year-end goals before the new year.
Today, I use my book, which you can get here: https://a.co/d/0P0VCz9. Or you could become a client, and I’ll give you one… such a deal!
What do you use as giveaway bling to attract and thank customers? Make sure whatever you use:
- Lasts long – pens run out of ink and get tossed
- Isn’t consumable – and gone in a second, like candy
- Is unique – everyone gives pens
- Represents your brand – if you’re a penmanship consultant, then give pens
- Is a keepsake – your target will keep it in their office and not give it to their kids as a toy
Last point… are you wasting money on silly giveaways? If a giveaway falls in the forest and no one is there to hear it, does it still make a noise? Make a noise!
Want to talk marketing? I’m an executive coach, and I help my clients with marketing, employee, and other strategic issues every day. I’ve been doing it for over a decade. Want to see what it’s like to be challenged by a coach? Try a complimentary coaching session by pushing that green button down there.
- Intentional Leadership – a guide to developing a leadership canvas to build and motivate high-performance teams.
- Cyphers & Sighs – a global high-tech suspense thriller of love, loyalty, and deceit.
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