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Focus on a Specific Market

Zero in on a beachhead market through customer interviews. Develop a list of characteristics for the best first user segment based on characteristics like who has the most pain, budget, and risk tolerance.

Ask yourself, “How influential is the market? How cohesive?” Then, test your theory with interviews. Look at the interviews, pivot, and retest until you have confidence in your value proposition to a target initial market.

Glen Hellman, Executive Coach, University of Maryland – A. James Clark School of Engineering

See the entire article here.

I’m a business coach, I drag executives out of the weeds, out of the “in” of the business, and onto the “on” of the business. I ask for plans, monitor progress, and hold executives accountable so they wake up on where they plan to be. Want to know what it feels like to be dragged out of the weeds and actually work on the business? Schedule a complimentary online one-on-one coaching session by pressing that little green thing-a-ma-jiggy down there.