Harvard Business Review on the Important of Executive Presence

In the Harvard Business Review article “The New Rules of Executive Presence” by Sylvia Ann Hewlett, the concept of Executive Presence (EP) is re-examined in the context of the evolving business landscape. The article, published in the January–February 2024 issue, explores how the traditional attributes of EP—gravitas, communication skills, and appearance—have shifted in the wake of significant changes over the past decade, including the COVID-19 pandemic, social movements, and the evolution of workplace technology.

Hewlett’s research, which includes surveys conducted in 2012 and 2022 with high-level U.S. executives, reveals a significant transformation in what constitutes effective leadership. Key findings of these surveys include:

Gravitas: Confidence and decisiveness remain top traits, but inclusiveness and respect for others have risen in importance. Emotional intelligence and a prestigious background, previously highly rated, have dropped in priority.

Communication: Superior speaking skills remain vital, yet new elements like proficiency in Zoom, a “listen to learn” approach, and authenticity are now crucial.

Appearance: While a polished look is still valued, traits like physical attractiveness and dressing for the next job have become less significant. Instead, an authentic appearance and the ability to adapt to the “new normal” are emphasized.

The article highlights that inclusiveness has become a more valued component across all dimensions of EP. This change reflects the growing importance of diversity, equity, and inclusion in business strategy. The new leadership model moves away from the traditional mold dominated by white male CEOs, encouraging a more authentic, diverse, and empathetic approach.

Hewlett provides practical examples of how contemporary leaders embody these new traits, offering insights into how they navigate the complexities of modern executive roles. The article serves as a guide to understanding and cultivating these newly prioritized leadership qualities, which are essential for anyone aspiring to excel in today’s dynamic business environment.

For more detailed insights and a comprehensive understanding of the new rules of executive presence, reading the full article in the Harvard Business Review is recommended.

For more introspection regarding your personal presence and gravitas, try a complimentary coaching session by scheduling here.